If you’ve been thinking about how to align your organizational values with your community engagement and philanthropic giving strategy, the Diversity Works’ January webinar was a perfect place to start. Conscious Giver in Chief Tysus Jackson led a highly informative session that introduced her vision for giving with intent for impact. Conscious giving is grounded in three guiding principles:
- Operating with the intention to stay mission-centric
- Creating transformative change by empowering communities
- Creating impact by letting stakeholders give their time, treasure, and talent
Tysus shared a number of current and historic examples of conscious giving in action, including the NAACP Legal Defense Fund’s coordinated lawsuits against school segregation that culminated in the organization’s celebrated victory in Brown v. Board of Education and Dove’s campaign to end hair bias and discrimination through the CROWN Act.
You can watch the full presentation here. Send Tysus an email to find out how conscious giving can help your organization align its DEI priorities and deliver more impact.

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