Last week, Diversity Works hosted an informative discussion about how to leverage the media to tell your DEI story. Kristofer Eisenla and Brad Luna of LUNA+EISENLA media shared research showing that one-third of reporters and editors surveyed are looking for stories on furthering diversity, equity, and inclusion, and a slightly higher percentage are looking for “feel good” stories about how companies and communities are helping others.
Despite this demand for compelling DEI stories, Kris and Brad also shared research showing that reporters are as spread thin as ever, with most covering multiple beats and filing 10 or more stories per week. The key is to think about how you can stand out in the crowd.
One of their case studies that really stood out involved a new channel for LGBTQ+ content curated by Comcast Xfinity, which reaches about 20 million households in the U.S. The idea for the curated content channel stemmed from the company’s LGBTQ+ affinity group of employees and allies who wanted to see their interests reflected in their employer’s lineup. As a result, Comcast scored points for representation and attracted new customers to its platform.
About Diversity Works
Diversity Works, a women owned and led company, helps organizations build a stronger culture, enhance your reputation, and demonstrate your diversity, equity, and inclusion commitments.